Welcome to CRMA (Customer Retention Marketing Australia)

At Customer Retention Marketing Australia (CRMA), we see the value in retaining your customers and recognise businesses want to be able to see value for money, while getting vital data to better manage their business.

Too many times we see companies looking for new customers who have never been into their business before and more than likely never will. We see the benefits in putting together programs to consistently aim to bring customers back month in, month out. This does not matter if they have been there once, twice or come back regularly, we help you to keep your customer for the life of the product and beyond. These customers have been into your business before so there is no need for introductions, explanations or even maps to inform them of your business and the services you offer, they know they are valued every time you contact them.

We recognise companies can run customer retention programs internally, the question we ask is will this employee or employees make sure the job is done on time every time, maximise every contact opportunity, provide a comprehensive reporting package on the results identifying areas of opportunity and represent you with the professionalism you expect? At all times contact with your customers is a reflection of your business so it needs to be done professionally and consistently. At CRMA we take away this headache by never being short staffed and not having sick days or holidays. When we formulate a plan with you, it is done on time every time so that you can keep up with your core business of offering the best service possible.

All of our programs are accountable and show you return on investment. At all times we show what actions all of your customers are taking, not just what some of them are telling you or some of the feedback your staff give you. Our targeted approach means we can have offers or personalised contact for specific customers which are relative to them, not just a “broad brush” approach hoping for the best.

Our extensive experience is in customer retention for the vehicle industry although we can tailor a package to suit any industry regardless of system, franchise or service offered.